Personalized for · Cloudflare

Cloudflare wins the
connectivity cloud by reaching
the whole buying committee —
not one admin.

See how Cloudflare enterprise and solutions-engineering teams use CXO Technology to surface every stakeholder behind a security-and-performance consolidation — from the platform owner to the CISO — and engage each one with the right signal, in the right order.

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Target account · buying committee 5 of 6 surfaced
Target account Connectivity cloud ·
security + speed
VP, Infrastructure / Platform
CISO
Head of Developer Experience
Head of Networking
CTO
Procurement
Engaged Identified Coverage gap
The buying committee · illustrative account

Six roles decide a connectivity-cloud move.
CXO surfaces all six.

Most Cloudflare outreach lands on one network or security admin. CXO maps the whole committee, scores each member's intent from first- and third-party signals, and tells the field exactly where the coverage gap is.

VP, Infrastructure / Platform
Economic buyer
90

Owns performance, reliability and edge strategy. Weighs latency, uptime and vendor consolidation.

Engaged
CISO
Champion
88

Driving Zero Trust and DDoS/WAF consolidation. Cares about efficacy and reducing vendor sprawl.

Engaged
Head of Developer Experience
Influencer
79

Building on the edge (Workers, R2). Weighs developer velocity, global reach and egress cost.

Engaged
Head of Networking
Influencer
63

Owns SASE/SSE and connectivity. Weighs branch performance, remote access and rollout risk.

Identified
CTO
Approver
70

Owns technical strategy and build-vs-buy. Evaluates architecture fit, consolidation and cost.

Identified
Procurement / Vendor Mgmt
Gatekeeper
33

Controls contract terms and renewal leverage. Not yet engaged — the committee's open coverage gap.

Coverage gap
Why it works for Cloudflare

Committee coverage compounds pipeline.

11.6
Avg. committee members surfaced per target account
+42%
Intent-qualified pipeline vs. lead-based outreach
−55%
Time from signal to first committee touch
9 / 11
Avg. buying-committee coverage at deal start
Figures are hypothetical, for product illustration only.
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