Marquee is the event revenue engine inside CXO Technology. It turns every booth scan, session check-in and executive dinner into a resolved buying committee — scored live on the floor, and handed to your team with personalized follow-up already queued before the closing reception.
A senior buyer who walks your booth, sits your session and joins your dinner is the highest-intent signal in your whole funnel. Then the badge scan becomes a CSV, the CSV becomes a generic blast three weeks later, and the committee around that buyer is never seen. Marquee closes that gap in real time.
Watch Marquee capture a scan and resolve it to a nine-person committee, then the attendee app personalize the agenda and the speaker app read the room live — before the floor score, the on-site booking, and personalized follow-up. One continuous run.
Every feature in Marquee earns its place by changing an event outcome — not by adding a dashboard. Here's what it does, and what you get for it.
Every badge scan, registration and lead-retrieval ping is resolved against your account graph into a full buying committee — roles, seniority and reporting lines — not an isolated contact.
Booth dwell, demo-station taps, session check-ins and dinner RSVPs stream into one committee-weighted intent score that re-ranks accounts minute by minute, all event long.
Marquee tracks which keynotes, breakouts, demos and assets each committee member engaged with — and what they skipped — building a topic profile per person.
When a target committee crosses a threshold, the right rep gets a floor alert with who, where and why — and can book a meeting into a live slot before the buyer leaves the stand.
Before the event, Marquee drafts each committee member a persona-fit invite from the account graph; the moment it ends, it assembles a personalized follow-up from the content that person actually engaged — every send AE-approved, audit-logged, nothing fires without a human.
Every touch is attributed from the first badge scan through to closed-won, across the whole committee — so the event line item is defended with sourced and influenced pipeline, not scan counts.
Marquee personalizes the invite from the committee graph before day one, then personalizes the follow-up from what that exact person did on the floor. One persona, bookended — not a generic blast at either end.
Blended results from enterprise field programs running Marquee across summits, owned conferences and executive dinners.
The features that move the show-up number aren't a list — they're a system. Here's how each piece connects, and which one to treat as the undisputed hero action everywhere in the attendee experience.
It's the single highest-leverage feature because it lifts show rate and is itself the pipeline conversion — two outcomes, one action. An attendee who books a meeting is statistically far more likely to show. Make "book a meeting" the loudest CTA in the whole experience: top of the invite, the registration confirmation, the reminder, and the attendee app home screen. Every other action lives in its shadow.
Who's at risk, why, and the one nudge that fixes it. Segment your RSVP list by what's missing in each attendee's commitment chain — no calendar hold, no session selection, no meeting booked — and fire a single targeted trigger per gap. This is where show rate is actually made or lost: not in the blast, in the gap-match.
RSVP, add-to-calendar, build-an-agenda, book-a-meeting. These are the proven show-rate predictors and the only attendee features worth building. Each completed step raises attendance probability. Stack them on one screen and make completion the default flow — not a hidden settings page.
The cadence is the delivery mechanism for your gap-specific nudges — email, SMS, LinkedIn, calendar ping — each timed to the exact commitment that's missing. A/B every subject line, channel and send time so the program learns what works. Without the A/B loop, the cadence spends budget. With it, it builds compounding knowledge.
Its one job: write the message that re-engages the attendee about to ghost. Not a newsletter — a single, specific outreach that uses their name, their context, and the seat or session held for them. "See you there?" / "Priya saved you a seat." That's the whole brief. Narrow the scope and it becomes measurably useful; wide, it disappears into the noise.
Marquee connects to the event tools your team already runs and feeds the systems revenue already trusts — capture in, committee intelligence out.
Bring a real event on your calendar — we'll map which committees will be in the room and run Marquee live against your booth, sessions and dinners.